Thermolite Wildcraft jackets to launch in Mumbai
Integrated fibres and polymers Invista has teamed up with outdoor brand Wildcraft to develop a new range of jackets containing Thermolite insulation for autumn-winter 2013.
Thermolite uses engineered fibres that can be converted into nonwoven waddings of different weights for use in various outdoor garments including jackets, sleeping bags and gloves.
The Wildcraft jackets have been designed to withstand temperatures of up to -5oC and in a wide range of weights for use in casual wear as well as extreme cold weather garments and gear.
Avinash Chandra, marketing head South Asia at Invista, said: “The current trend in outdoor industry is lightweight gear and our Thermolite insulation technology stands for ‘thermal comfort without adding bulky layers’.
“With increasing interest among Indian consumer towards mountaineering and travelling, we are delighted to launch Thermolite insulation in India with Wildcraft, who are leaders in outdoor gear in India.”
Gaurav Dublish, marketing director at Wildcraft, said: “Consumers in India are going out a lot more than in the past to do activities ranging from trekking to camping to climbing and hiking.
“They are also knowledgeable about the right kind of equipment and apparel for these activities and demand international level products. Wildcraft constantly strives to provide high-performance driven clothing and adventure gear to the enthusiasts and we strongly believe that with Invista’s Thermolite insulation technology we can fill the need gap of our customers.”
