Beckham consults on new adidas ClimaWarm+ line
Sportswear manufacturer adidas has launched a new ClimaWarm+ range to improve athlete performance in cold conditions. It was developed in collaboration with adidas ambassador David Beckham.
The range uses hollow fibres to trap air, creating insulation and keeping athletes warm and dry, while also reducing the garment’s weight. It quickly transports moisture away from the body to accelerate drying time and features elastane to give athletes better freedom of movement.
The hollow fibre technology was developed using bio mimicry. By analysing how polar bears retain their warmth in the most extreme temperatures through their own hollow fibre fur, adidas claims to have developed a similar warmth system to give humans a similar level of warmth and mobility.
The ClimaWarm+ range, which includes base layers, track jackets and hoodies has been rigorously tested in the company’s Clima chamber at temperatures as low as -35oC.
Eric Liedtke, head of performance, adidas added: "When competing outside in the winter athletes must stay warm while being able to ventilate. Our new ClimaWarm+ products combine our latest material advancements to provide the athlete with a competitive advantage.
“It uses hollow fibres to maximise warmth, reduce weight, and wick sweat way, giving all athletes the ability to fulfil their potential."