Bieber fever at Shanghai adidas store
Excited fans visited adidas’ Neo concept store in Shanghai to take part in a live video call from Justin Bieber on October 5 only to discover that they would be meeting the pop star in person.
Around 130 fans attended the surprise visit and were able to take photographs with their favourite singer, who was in the city as part of his Believe world tour. Guests also received an Neo goodie bag to take home.
Simon Millar, vice-president sport style, adidas China said: "Neo is all about having a fun and carefree spirit. By having Justin show up live at the party was a cool and unexpected surprise for his fans. Adidas’ Neo label is always looking for a compelling and interactive way to connect with youth.
"At our party, we offered a once-in-a-lifetime chance for our Neo fans and 'Beliebers' in China to experience the uniqueness of the brand. Neo is very proud to have Justin as a global style icon and to support his China tour. It was really exciting to have him in our store today."
The sportswear and footwear brand signed a two-year contract with the pop star last October to promote its Neo gold trainers to a global teen audience.
“I found a real connection with Neo because it is about fashion, freedom and being true to who you are,” Mr Bieber said on signing the deal.
