AC Milan to stick with adidas for another decade
Germany-based sportswear and footwear brand adidas has revealed that it will continue to partner with Italian football team AC Milan until 2023.
The partnership began in 1998, and since then the Turati-based club has earned 11 trophies: three Italian Championships, one Italian Cup, two Italian Supercups, two UEFA Champions Leagues, two UEFA European Supercups and one Fifa Club World Cup.
The agreement was announced by Adriano Galliani, AC Milan vice president and CEO; Jean-Michel Granier, managing director adidas Italy; and Herbert Hainer, CEO adidas Group. Kakà and De Sciglio, both adidas athletes, represented the team at the press conference.
"During these first 16 years I have always appreciated the AC Milan attitude and commitment to reach great victories on the pitch, but also to consolidate AC Milan as a global brand, becoming the most winning club in the world but also one of the most beloved teams worldwide" said Mr Hainer.
"I am very happy to see the three stripes associated for the next ten years to an asset with which we celebrated great victories."
Mr Galliani added: "Today we lay the foundations for writing new pages of this relationship that gave us great satisfactions. We will reach 25 years together because starting from 1998 we shared values, strategies, will to excel, innovative spirit and many victories. The three stripes brand was with us in all the great dates, on and off the pitch.
"With adidas we wrote the history of sports sponsoring and we created a successful working model: our red and black stripes and the adidas stripes are united not only on the jersey. We started from a classical sponsorship to develop more synergies and to create a stronger partnership: Milan and adidas are perfect partners ready for the future challenges.”
The two organisations continue to work together to develop products and projects that will help the team to succeed and raise the profile of the brand.
