New board member at Sport Chalet
California-based sporting goods retailer Sport Chalet has elected Miki Berardelli, chief marketing officer at womenswear company Tory Burch, to its board of directors.
Ms Berardelli has more than 20 years of marketing and e-commerce experience. Prior to joining Tory Burch in 2009, she spent eight years at Ralph Lauren as senior vice president of marketing.
"We are thrilled to have Miki join our board and the Sport Chalet organisation. She brings to us her years of working for some of the most recognisable and forward-thinking brands in the retail industry," said chairman and chief executive officer, Craig Levra.
"As Sport Chalet embarks on our next phase of growth, our mobile and digital footprint and marketing initiatives are all critical components of our growth strategy, and Miki's extensive experience meeting consumers when, where and how they shop will be an asset to our company."
Ms Berardelli succeeds Eric Olberz, son of company founders Norbert and Irene Olberz, who will step down from the board of directors after 20 years of service.
Mr Levra added: "Eric's leadership and guidance over these many years have been invaluable, and we greatly appreciate his unwavering commitment to serving the best interests of Sport Chalet and its shareholders.”
