NBA player to wear Anta Sports gear
NBA championship winner and four-time NBA All-Star Rajon Rondo is to represent Chinese sportswear brand Anta Sports for the next eight years.
The Boston Celtics player will wear a selection of Anta Sports gear, including its first basketball shoe, the RR1. The shoe made its debut when the endorsement deal was signed at a press conference on October 8. It is said to offer excellent fit, support, protection and breathability.
James Zheng, executive director at Anta Sports, said: “Rajon Rondo, an outstanding representative of the new generation of NBA stars, demonstrates a basketball spirit of ardent perseverance and never holding back, which is fully in line with Anta’s brand spirit of ‘Keep Moving’.
“On the other hand, our new ‘Basketball is Priceless’ basketball strategy means that power cannot be measured by price, and professional basketball shoes do not need to be very expensive to provide excellent performance, which is the perfect embodiment of Rajon Rondo and Anta Sports’ shared philosophy.
“For the next several years, Anta Sports will partner with NBA superstars Rajon Rondo and Kevin Garnett to promote the popularity of practical basketball, to allow more mass consumers to own professional, high-quality, yet affordable good value-for-money basketball shoes, and to enjoy the happiness of playing basketball on their favourite basketball court.”
