Abacus signs new distribution deal for Asia-Pacific
Sweden-based Abacus Sportswear, the official apparel partner of the Asian Tour and pioneer of high-performance stretch waterproof fabrics, has appointed Affinity Golf as its new distributor for the Asia-Pacific region.
Commenting on the new partnership, Chris Bath, Affinity Golf’s general manager, said: “Abacus Sportswear’s emphasis on functional, quality golf apparel with innovative technical features presents the perfect fit to our business.
“Our extensive product range and established local reputation means we are well placed to provide an unrivalled service to Abacus Sportswear, and the clear synergy between the two businesses provides a strong foundation for the brand’s growth within the Asia-Pacific region."
Abacus managing director Sven-Olof Karlsson added: “Asia has been a growth market for us. Over the past few years, we have expanded our presence in China, South Korea, Thailand and Singapore, and this new agreement extends our reach in this dynamic region.”
Abacus Sportswear officially launched in China at the Beijing Golf Show in March 2012.
