New chief product officer at lululemon athletica

01/11/2013

Canada-based yoga-inspired clothing company lululemon athletica has added Tara Poseley to its senior leadership team as chief product officer.

She will oversee the company's global merchandising and design strategy, working closely with the design team, including Deanne Schweitzer, senior vice president and head of women's design, and Felix Del Toro, senior vice president and head of men's design.

Reporting to the company's chief executive officer, Ms Poseley's responsibilities will include merchandising, inventory, allocation and strategic planning.

Ms Poseley has 25 years of experience in strategic product development, merchandising and brand management for large-scale and entrepreneurial businesses in the running apparel, accessories, men's, women's and children's categories.

She most recently served as president of Kmart Apparel and previously held the positions of interim president at Bebe Stores, president of Disney Stores North America and CEO of Design Within Reach. She also held a range of senior merchandising and design management positions during her 15 year tenure at Gap.

CEO Christine Day said: "With Tara as chief product officer and Jennifer Battersby having accepted the role of senior vice president of sourcing, we have greatly fortified our product engine and execution capabilities, an investment in the business that will pay dividends as we pursue new growth opportunities."