Callaway Golf to tour Europe courtesy of Perry Ellis
Perry Ellis International, Callaway Golf's apparel licensee, is to expand its current partnership with the brand to design, manufacture and sell its golf apparel across Europe, the Middle East and Africa from January 1.
Callaway’s autumn line is already available at golf specialty stores and resorts in the UK, Ireland, Germany, Sweden, Norway, Spain, Portugal, Austria, Switzerland, Finland, Czech Republic, Turkey and the Middle East. The addition of South Africa in addition to a full European rollout of the brand is expected by spring 2014.
Oscar Feldenkreis, president and chief operating officer of Perry Ellis International, said: "We have become a market leader for golf and technical performance apparel, and will continue to make the necessary investments to make Callaway the premier golf apparel brand in the world.
“Given the current strength of the Callaway Golf brand, we believe this iconic brand will perform well in all geographic markets and help to further strengthen our relationships with our retail partners around the world."
Oliver “Chip” Brewer, president and CEO for Callaway Golf, added: "We are delighted to announce this expansion. Perry Ellis International has proven that they understand the importance we associate with our brand and has the skills, market knowledge, and relationships to expand Callaway's leadership position in these markets.
"Our strong relationship with Perry Ellis international's team will ensure a smooth transition for our customers and consumers, and I am confident that their expertise in all aspects of the golf apparel market will further enhance and grow the Callaway brand."
Perry Ellis International currently markets the Original Penguin and Farah brands in Europe from its UK headquarters in London.
