BASF director says sustainability is at the core - sportstextiles: Lea SportsTextiles

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BASF director says sustainability is at the core of strategic decisions

12/11/2013
The marketing director of BASF Textile Chemicals, James Carnahan, has said sustainability is now at the heart of the strategic decisions visionary companies make.

Speaking at a textile sustainability conference in Turkey in mid-November, Mr Carnahan said: “Sustainability is increasingly a critical driver for corporate innovations and in many forward-looking organisations, it has become the core upon which strategic decisions are based.”

In his presentation at the conference, BASF Textile Chemicals said, he aimed to provide an insight into tools, technologies and product innovation that can help stakeholders in the textile value chain “to journey towards sustainability”.


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