Berghaus signs up for AlvaForm technology
18/11/2013
Alvanon’s said it has created the technology using data from the body scans of more 50,000 European men and women, aged between 20 and 40 years of age.
It argues that using the technology enables garment suppliers to design clothes that fit more of their customers more of the time, “achieving greater customer satisfaction, brand loyalty and full price sell-through, with lower returns and markdowns”.
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