Adidas and FIFA extend partnership until 2030 - sportstextiles: Lea SportsTextiles

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Adidas and FIFA extend partnership until 2030

27/11/2013
FIFA and German sportswear group adidas formally announced an extension of their long-term partnership agreement granting adidas the official partner, supplier and licensee rights for the FIFA World Cup and all FIFA events until 2030.

The announcement was made during a ceremony in Moscow, Russia – host of the 2018 FIFA World Cup – by Thierry Weil, FIFA marketing director, and Herbert Hainer, adidas group CEO.



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