Piave Maitex ad campaign wins award - sportstextiles: Lea SportsTextiles

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Piave Maitex ad campaign wins award

28/11/2013
Italian employers’ association Confindustria has included specialist knit fabric manufacturer Piave Maitex among the winners of its 2013 Parola d’Impresa Awards, which give recognition to effective advertising projects.

Piave Maitex ran a campaign entitled ‘We Knit For The World’ in which it presented its commitment to sustainability and social responsibility through graphic representation of single words (respect, innovation, quality, culture, transparency and so on) in a variety of stitching styles.

The campaign was the work of graphic designer Gabriella Sperotto.


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