New Paris concept for Reebok

19/12/2013
Reebok is opening a new concept store under its Fithub and CrossFit Box banners in the Opéra district of Paris.

According to Reebok, the concept combines a sports shop and a CrossFit gym in “an unprecedented place”. It said on announcing the idea that its ambition is to become “the leading fitness brand” and to encourage people to make fitness their lifestyle, “reaching out beyond the gym to make each of us fit for life”.