REI appoints two new VPs as search for chief mar - sportstextiles: Lea SportsTextiles

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REI appoints two new VPs as search for chief marketing officer continues

07/01/2014
Outdoor retail co-operative group REI has named two new vice-presidents. Annie Zipfel has been named vice-president of marketing and Susan Viscon vice-president of merchandising. The company’s search for a chief marketing officer continues.

Ms Zipfel joined REI in 2012 as the divisional vice-president of customer marketing, overseeing the co-op’s campaigns, digital engagement, advertising, membership program, and customer insights. She previously worked at retail group Target in merchandising and marketing.

For her part, Ms Viscon takes up her new role after serving as REI’s general merchandising manager for action sports, with responsibility for gear, apparel and accessories for snowsports, cycling, and watersports. She joined the company in 1997 as an inventory analyst. She will replace senior vice-president Lee Fromson, who is leaving REI.



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