Triathlon star to work on new product design at - sportstextiles: Lea SportsTextiles

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Triathlon star to work on new product design at Intersport

08/01/2014
Swedish Olympic triathlete Lisa Nordén, a silver medallist at London 2012, has signed a three-year sponsorship deal with sports retail group Intersport.

The agreement will include Ms Nordén working with Intersport design teams to add her knowledge and insight to new product development.

Intersport has 150 stores across Sweden and reported sales of more than $650 million in 2012.


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