US: Industry associations join forces

23/01/2014
SnowSports Industries America and Board Retailers Association (BRA) have announced a partnership to enable them to “cross-promote services” through their respective websites and social media channels.

Bruce Cromartie, BRA co-chairperson and co-owner of BC Surf and Sport, said:  “Over 40% of our members and about 75% of our board members carry snow hardgoods and softgoods." 

The pair will host a joint stand at the upcoming SIA Snow Show, which will take place between January 30 and February 2 at the Colorado Convention Centre in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort on February 3 and 4.

BRA is a non-profit trade association representing more than 600 action sports retailers in the surf, skate, snow, wake, kite, wind and stand-up paddle industries.