Salewa announces co-operation with BMW - sportstextiles: Lea SportsTextiles

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Salewa announces co-operation with BMW

30/01/2014
Italian mountain footwear and equipment brand Salewa has announced a new co-operation with high-end automotive brand BMW.

Starting in September 2014, BMW will provide transport in a new series of vehicles called Concept Active Tourer to a programme of mountain events sponsored by Salewa.

On announcing the development at ISPO 2014 at the end of January, Salewa chief executive, Massimo Baratto, said: “Amateur and professional sport enthusiasts alike must be able to rely on their equipment and reach their destinations safely. The partnership with BMW combines driving dynamics at the highest level with our long-standing experience in mountain sports, creating the ideal basis for unsurpassed mountaineering activities and other outdoor adventures.”


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