Lectra promotes sales director as part of ambitious plan
05/02/2014
The plan calls for doubling the sales force managed by Mr Macquin – who has been with the company for 27 years – while strengthening marketing, consulting and R&D teams to restore double-digit annual growth.
"Lectra has built a worldwide presence and has a privileged relationship with major brands and manufacturers," said Mr Macquin. "My priority today is to complete the construction of a sales and marketing team capable of driving Lectra's growth and accompanying our customers as they address their future challenges."
CEO Daniel Harari, who will work with Mr Macquin alongside CFO Jérôme Viala and chief information officer Véronique Zoccoletto, said: "Lectra has set five strategic objectives for 2013-2015: accentuate technological leadership, strengthen our competitive position and long-term relationships with customers, accelerate organic growth, boost profitability by regularly increasing the operating margin, and generate free cash flow serving to finance growth.”
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