Strong fourth quarter lifts adidas 2013 results
06/03/2014
There were sales declines in the UK (perhaps a hangover from comparatively high sales figures around the London 2012 Olympics) and in Italy and Spain, two important European economies that continued to struggle in 2013. This led to a 6% drop for adidas in western Europe.
But group recorded a rise of 4% in what it calls emerging European markets, 2% growth in North America, 19% in Latin America and 7% in China.
“We finished 2013 with an exceptionally strong fourth quarter,” said group chief executive, Herbert Hainer. “Currency-neutral sales grew 12%, which was above our expectations. This ensured that we met our revised full-year targets from September, despite a further worsening of currency exchange rates.”
Image shows the new adizeroTM f50 Messi boots
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