New sports retail brand aiming to expand quickly - sportstextiles: Lea SportsTextiles

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New sports retail brand aiming to expand quickly

12/03/2014
A former Reebok, adidas and Under Armour executive, José Manuel Albentosa, has launched a new sports retail brand. The new brand, Urban, will have nine own-brand stores in and around Alicante before the end of 2014, Mr Albentosa has told local media, and is aiming to open stores in other cities, including Madrid, Barcelona and Valencia.

In setting up Urban, Mr Albentosa has worked with former executives from an Alicante company called Estudio 2000, which, until two years ago, held the licence to distribute Puma clothes and footwear in Spain.

Urban will have stores dedicated to running, to women’s athletic products and to multi-sports retail.


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