Timberland appoints new sales VP as it looks to “step up” in Europe
16/04/2014
He joins Timberland from Mallorca-based footwear brand Camper, where he held the role of general manager for the northern, central, eastern European and Asia regions. Prior to Camper, he worked for Nike between 1998 and 2007 in various category and regional sales roles, with his final role for being sales director for northern Europe.
On announcing his latest move, Mr Alonso said: “There is a great vibe around Timberland today. It is a strong and inspiring brand and the opportunity to participate in its future growth is the perfect challenge for me.”
For his part, the brand’s European president, Timo Schmidt Eisenhart, said of his new recruit: “He is customer-focused and has experience fueling brand-enhancing sales growth. Two key characteristics we are looking for at Timberland as we step up the business.”
Timberland’s European headquarters are at Stabio in Switzerland.
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