Archroma has high hopes for “game-changing” Advanced Denim
09/05/2014
Arcrhoma’s Advanced Denim is shortlisted in the large organisations category; award winners will be announced on May 16.
The Singapore-based company claims that using Advanced Denim can offer denim manufacturers savings of up to 92% in water use, a reduction in cotton waste of more than 60% and a 30% saving in energy costs.
“It’s a ready-to-use solution towards zero discharge,” said Miguel Sánchez, global head of product line special dyes at Archroma, in the build-up to the awards. “Retailers, brands and many accredited denim mills around the world are showing a huge interest in what is the first innovation in denim production in more than 150 years. We are proud to bring to the market what we believe is a game-changing contribution to a more sustainable denim industry.”
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