China slips to third place as source of jeans for the EU

04/06/2014
Figures for 2013 show that the European Union imported almost 500 million pairs of denim jeans; the total figure was 494 million. These garments had a value of almost €3.7 billion.

Between 2007 and 2013, imports of jeans into the EU increased by 36.2%, compared to growth of all clothing imports of 14% over the same period. The figures come from official statistics agency Eurostat.

An interesting point to have emerged from the analysis is that China, which was the top source of jeans imported into the EU by volume and by overall value in 2012, lost its place in the value ranking in 2013 not to one rival country but to two.

In 2012, Chinese manufacturers exported 148.5 million pairs of jeans to the EU, with an overall value of almost €825 million and an average price per pair of €5.50. In 2013, it was still the largest supplier by volume with 142.4 million pairs, but the average price per pair fell to €4.97, giving an overall value for China of €708.2 million.

This put China behind Turkey and Bangladesh in terms of value. Turkey’s volume was much smaller at 56.9 million pairs in 2013, but an average value per pair of €13.98 gave it a greater overall value of €795.4 million.

Bangladesh’s volume was much closer to China’s at 141.1 million pairs and an average value per pair of €5.50 put it in second place with an overall value of €775.5 million.