Adidas takes over Real Madrid club shops - sportstextiles: Lea SportsTextiles

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Adidas takes over Real Madrid club shops

17/06/2014
Reigning champion of Europe, Real Madrid, has put two of its club shops in the centre of Spanish capital into the hands of its official kit supplier, adidas. Adidas already has a contract to run the official shop at the club’s Santiago Bernabéu stadium.

Until now, all the stores have been run by a Spanish retail partner, Áreas, which has said it may hand over control of a third city-centre store to adidas, but wants to continue to run the Real Madrid shop at the city’s Barajas airport.


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