Crocs to close up to 100 stores as part of new p - sportstextiles: Lea SportsTextiles

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Crocs to close up to 100 stores as part of new plan

22/07/2014
Leisure footwear brand Crocs has reported an increase in revenues of 3.6% in the second quarter of the year, giving a total for the three-month period of $376.9 million.

Company president, Andrew Rees, said on announcing the figures that, as well as “the underlying potential of our global brand and business”, performance in the second quarter demonstrated “the need for dynamic change in our strategy, organisation and approach to the market”.

To bring this change into effect, Crocs has announced four new initiatives. It will streamline its global product and marketing portfolio, reduce direct investment in smaller markets, create a more efficient organisational structure, and close or hand over to partners approximately 75 to 100 Crocs branded retail stores around the world and consolidate global company-operated e-commerce sites from 21 to 11.


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