Ballsports under pressure as Amer embarks on new phase of restructuring
29/07/2014
In a statement towards the end of July, the company said it wanted to “re-ignite profitable growth in ball sports” and accelerate progress in apparel and footwear.
Amer highlighted ballsports as one of the main causes of low profitability in its results for the first half of 2014, leading to the termination of “low-profitability sales and non-core product lines and related research and development”. Of all of its brands, which include Salomon and Arc’Teryx, Wilson is the one most affected by this.
The group says it wants to decrease complexity and duplication in business areas, regions, functions, sites and platforms.
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