Peace breaks out as flip-flop farrago flounders - sportstextiles: Lea SportsTextiles

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Peace breaks out as flip-flop farrago flounders

31/07/2014
A flip-flop dispute between comfort footwear provider Fitwear and another German firm Bernd Hummel Holding has come to an amicable end. Both firms have agreed to market their flip-flops using existing brand names.

The dispute arose because of the similarity in the names of the products each company was bringing to market. Fitwear’s flagship product is called FitFlop, which it wants to introduce to the German market from spring 2015 onwards. Bernd Hummel, which already markets a product called flip*flop, objected.

This agreement means Fitwear can go ahead with its planned expansion into Germany.


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