Danish company prepares to take Cristiano Ronaldo underwear brand to Asia

13/08/2014
Reports from Denmark say JBS Textile Group, the country’s largest underwear manufacturer, is to take its CR7 Cristiano Ronaldo collection to Asia.

The company will register the necessary trademarks in Macau in the second half of this year with a view to making its products available for sale there in 2015 under the brand name CR7 Cristiano Ronaldo.

It has said it will be choosing retail partners in the region once the registration process is complete.