New brand picks PrimaLoft for jacket insulation
08/10/2014
NINOX co-Founders Greg Casals and Allie Thielens have decided to include PrimaLoft insution in four men’s outerwear jackets initially. The brand is scheduled to release other men’s items by the end of the year.
It chose, for example, to include PrimaLoft Gold insulation, the supplier’s highest-rated, in its Stratton jacket to offer “warmth without bulk”.
The Colorado-based brand said at the time of the launch that it was committed to making its outerwear jackets in North America using innovative technical fabrics and “modern updates on classic styling that could easily be worn to dinner in Manhattan or LA, but would be just as functional for the conditions in the mountains”.
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