Footwear brand L.A. Gear is to relaunch next spring and has hired US recording artist Tyga (pictured) as creative brand adviser.

He said: "I wanted to do something different. Instead of doing a deal with an active brand in the market, I wanted to be part in something that felt original.”

Since its launch in 1983, L.A. Gear has worked with Michael Jackson, Belinda Carlisle, Paula Abdul, and Joe Montana.

"I am thrilled to relaunch the iconic L.A. Gear brand," said Lance Jackson, its vice-president. "With the blending of vintage and modern style so on trend, it is the perfect time to remind everyone of the L.A. Gear Originals line while adding a fully updated and modern edge to each shoe design and to the overall brand."

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