Cities house underserved outdoor customers – Eddie Bauer
11/11/2014
Mike Egeck told Fortune magazine cities such as New York have an untapped customer base, and could be good locations for extra stores to add to the 300-strong portfolio.
“What we find in the outdoor market is there are a tonne of people that may only go hiking two or three times a year, or ski four or five times a year, but they still define themselves as a hiker or skier,” Egeck said. “But then they’ll also wear [the clothes] day to day as an identifying badge that says, ‘I am an outdoor customer’.”
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