REI announces first chief creative officer appoi - sportstextiles: Lea SportsTextiles

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REI announces first chief creative officer appointment

12/11/2014
Outdoor gear and apparel retailer REI has appointed Ben Steele as its first chief creative officer. Mr Steel comes to REI from Seattle-based design agency Hornall Anderson and will take up the role from January 1.

On making the announcement, REI chief executive, Jerry Stritzke, described Ben Steele as “a creative, strategic thinker who gets that we have to bring our brand story to life in unconventional ways”.


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