New stores for Columbia Sportswear

01/12/2014
Outdoor brand Columbia Sportswear opened several new stores in the US in the course of the month of November. Its first performance fishing gear concept store in Texas opened in the Southlake Town Square mall near Dallas on November 28, following the opening of a similar store in the Avalon Mall in Alpharetta, Georgia earlier in the month.

At the same time, Columbia’s first branded store in New York City opened its doors on November 24, aiming to provide city consumers with what the company called “long-awaited access to our lifestyle and technical products”.