Posture-improving T-shirt launches in the US - sportstextiles: Lea SportsTextiles

News

Posture-improving T-shirt launches in the US

07/01/2015
Posture-improving T-shirt launches in the US
A posture-enhancing T-shirt from Paris-based clothing start-up UpCouture has begun to make an impression internationally.

UpCouture formally launched its Up Shirt in the US at the start of 2015.

Made from organic cotton, the shirt aids good posture, the clothing company claims, thanks to what it calls “an extra-thin configuration of elastic strips” that are sewn and bonded into the garment in strategic places, allowing wearers to feel a difference if they adopt a poor posture.

Lawyer Neda Naef founded UpCouture because she was concerned that slouching over her computer for large periods of her working day might make her look unattractive. A fitness fanatic and in good shape, she realised that the problem of poor posture could affect unfit people even more severely.


Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.