Bergans aims for sales boost in the southern US

27/01/2015
Norwegian outdoor brand Bergans has appointed distributor Endless Adventure Sales (EAS) to boost its sales in the south-west of the US and Virginia-based former Deuter executive Beaty Jackson to carry out a similar role in the south-east.

The brand’s vice-president of sales in the US, Keith Patterson, said on announcing the development that both regions were important to Bergans.