Special Vibram sales promotion will help girls’ - sportstextiles: Lea SportsTextiles

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Special Vibram sales promotion will help girls’ running charity

04/03/2015
Specialist soling brand Vibram has announced that it will partner with Girls on the Run International, a US non-profit organisation that aims to encourage active running among girls.

Vibram aims to connect Girls on the Run council members with local retailers to participate in  sales programme in support of the Girls on the Run. Vibram will donate 5% of sales of all Vibram-soled shoes, including sales of Vibram FiveFingers, to the organisation through participating retail partners.
 
Girls on the Run hosts hundreds of 5K events in local communities across the US each year; in 2015 it will reach the milestone of 1 million participants.

Vibram’s chief marketing officers, Allon Cohne, described the sponsorship of Girls on the Run as a programme that “gives back to the next generation”.

Athletic footwear brands whose Vibram-soled shoes are eligible for the programme include New Balance, Saucony, Hoka One One, Merrell and The North Face.



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Vibram lends a hand for protective glove collection 01/10/2015
New collection from Vibram 22/09/2015
New general manager for Vibram 26/05/2015

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