Clariant celebrates ten years of special colour - sportstextiles: Lea SportsTextiles

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Clariant celebrates ten years of special colour guide

17/03/2015
Clariant celebrates ten years of special colour guide
Specialty chemicals provider Clariant has held a special event to celebrate the tenth anniversary of its ColorForward colour forecasting guide. The day-long customer event took place at the Clariant Innovation Center in Frankfurt in mid-March. More than 50 key customers from around the world attended.

The ColorForward trend analysis and colour design tool has been released annually since 2006 to help plastic product designers and marketing professionals make more informed colour choices, Clariant has said.

Matthias Brommer, global head of marketing for the company’s masterbatches business unit, said in his welcome to guests at the event that the guide’s main purpose was to help customers “understand better what colours mean to consumers, what drives their buying decisions”.




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