New marketing director for baselayer brand - sportstextiles: Lea SportsTextiles

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New marketing director for baselayer brand

22/05/2015
Performance baselayer brand ColdPruf has appointed former Mammut marketing specialist Ian Connor as its director of marketing.

ColdPruf said on making the announcement that it hoped Mr Connor would bring “a fresh look” to its marketing initiatives.

Ian Connor is a ski enthusiast, running ski instruction sessions each winter and taking part in telemark events. He is also an avid mountain-biker.

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