Indian yoga brand shuns polyester
23/06/2015
The Bangalore-based company, IKA Yoga Wear, said it had consulted extensively for two years with yoga teachers and textile engineers before launch. Co-founder, Malika Baruah, said one of the most important findings from this exercise is that more than 90% of the market consists of polyester and nylon products that are essentially plastic and are “not at all conducive to the practice of yoga”.
IKA’s collection uses a proprietary fabric, blending cotton and Modal, that it calls Hyperbreath, to provide what it calls “the airiness and comfort that serious yoga practice deserves”.
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