New recruits at Haglöfs

30/06/2015
Swedish outdoor footwear, apparel and equipment brand Haglöfs has recruited former Thule executive Fredrik Ohlsson as its new global sales director. He will take up his new position on August 10.

It has also has appointed Eva Ulvöy as its new HR manager, recruiting her from a similar role in the Nordic countries for adidas.

Jenna Kallio is also to join Haglöfs from adidas, in her case as sales coordinator, while Lina Antonisen is to join from Peak Performance as visual merchandiser.

Joining slightly later, on September 1, Katarina Johansson, who has worked previously for Gant, Microsoft and Coca-Cola, will become Haglöfs’ new e-commerce manager.

“Haglöfs is a company that has developed fantastic products through the decades, and we have a world-class design and development organisation,” said chief executive, Peter Fabrin, on making the announcements.