Impact of fast fashion “disastrous”, says sustainable business champion
29/09/2015
Originally from Belgium, Dr Pauli launched in 1994 Zero Emissions Research and Initiatives (ZERI), a network of researchers that continues to work on what he calls “very pragmatic solutions to things that we know can be solved now”.
He came to put many of the ideas that have come out of ZERI into a book entitled ‘The Blue Economy’. He calls it blue because it goes beyond green. He has since published a revised version, ‘The New Blue Economy’, to highlight 200 blue economy projects that have already been implemented, attracting $4 billion in investment and generating 4 million jobs. Textiles applications feature among these projects (there will be more details in WSA, November-December 2015), but fast fashion appears not to have a place.
“We think sustainable textiles [but] we see today this fast fashion movement that destroys resources and squanders beauty and the art of fashion,” Dr Pauli said on September 29. “Whatever H&M and Zara do, their impact is disastrous. They need to design a new business model. Its not enough to ‘detox’, more is needed.”
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