Triathlon deal is “massive step” for VO2

27/01/2016
UK-based sports apparel brand VO2 has become the official merchandise partner to Triathlon England, governing body for the sport, for its north-west region.

The agreement will make available to affiliated triathletes in the region VO2’s range of products, including triathlon suits, training tops, pants and a warm up or cool down training top layer. The three-year-old brand said on making the announcement that the pick of its range is a full-zip cycling jersey.

In a statement, the company said it will plough 10% of every sale made from the range back into the north-west region in different initiatives.

Founder and managing director, Matt Tomkin, said in the statement that VO2 is aiming to become a leading global triathlon, cycling and running clothing brand and sees the development as “a massive step in the right direction”.