New Zealanders to expand UK-based merino apparel range

21/03/2016
Smalls, a specialist UK brand of children’s merino wool apparel, has said it is poised to extend the age range it serves, from two to 12 years at the moment, to 0-99.

The brand is the brainchild of two UK-based New Zealanders, Cat Pharo and Emma-Jane Adam, who began making Smalls clothes for their own children. Emma-Jane Adam has described merino as a “skin-loving miracle fibre”.