Better year for Li Ning as Chinese consumers embrace sport
21/03/2016
These figures represent a year-on-year increase of 17% in revenues and a significant turnaround on earnings as the company made a loss of almost $100 million in 2014.
It said on announcing the results that “supportive national policies” had stood China’s sportswear industry in good stead in 2015, saying it believes initiatives to promote an eco-friendly life are pushing consumers in China towards a healthy lifestyle. Participation and passion for sport among ordinary consumers has intensified, Li Ning said.
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