POC develops new collections for two special bike retailers

10/05/2016
Swedish cycling clothing and equipment brand POC has created new collections and collaborations with two leading bike shops: Pavé in Barcelona and The Eleven in Toronto.

On announcing the development, POC chief executive, Stefan Ytterborn, said that, more than just shops, the two retailers represent centres of energetic cycling communities.

The new collections comprise apparel, eyewear and helmets, which will feature the stores’ own specific colors and logos.