UK consumers express a preference for cotton
29/06/2016
Its main finding was that large percentages of the consumers who took part expressed a preference for cotton clothing over apparel made from synthetic materials. Fewer than 1% said they preferred clothes made from synthetic fibres. A further 2% said they preferred silk, while 80% said they preferred cotton or cotton blends.
Among the strongest reasons for people’s preference for cotton were comfort and “authenticity”, Cotton USA said.
Its international marketing manager, Stephanie Thiers-Ratcliffe, said on announcing the results of the study: “It is great to see consumers understanding the benefits of buying natural high-quality fibres.”
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