Big gains in Brazil for 361° after Olympics spon - sportstextiles: Lea SportsTextiles

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Big gains in Brazil for 361° after Olympics sponsorship

15/08/2016
Chinese sports footwear brand 361° is trying to capitalise on the increased brand awareness it has gained from being an official sponsor at the Rio 2016 Olympics.

More than 100,000 torchbearers, volunteers, technical and other officials at the Rio games wore shoes from  361° and the Chinese company claims to have become popular in Brazil as a result, with 900 retailers there now stocking the brand.


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