Prominent athletes to mark Arc’teryx store opening in Chamonix

25/11/2016
Prominent athletes to mark Arc’teryx store opening in Chamonix
Canadian outdoor brand Arc’teryx will open its first own-brand store in France with a new boutique in Chamonix in December.

The brand’s sales director for southern Europe, Éric Schierl, said on announcing the development that Chamonix was the natural choice and that as soon as shoppers walk through the door Arc’teryx’s expertise “in the design, savoir-faire and performance of our products” will be obvious.

He said the store will host regular workshops, events and entertainment, starting with a series of special appearances of sponsored Arc’teryx athletes on December 10 to mark the opening of the store. Among those making guest appearances will be snowboarder Thibaud Duchosal, mountain guide Isabelle Santoire and skier Stian Hagen.