Private equity firm invests in Swedish sock bran - sportstextiles: Lea SportsTextiles

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Private equity firm invests in Swedish sock brand

16/01/2017
London-based private equity firm Palamon Capital Partners has acquired a majority stake in Swedish sock brand Happy Socks.

Founded in 2008 by Mikael Söderlindh and Victor Tell, the brand says its mission is to spread happiness by turning an everyday essential into a colourful design piece with a high standard of quality, craftsmanship and creativity.

The deal values Happy Socks at around $80 million.


 

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